Referrals from other attorneys account for a large
part of most lawyers’ new business. For many
attorneys, the importance of referrals from their
colleagues grows as they focus on certain practice areas.
This special advertising section is intended
as a resource so that members can more easily refer clients to each other. The attorneys and
law firms who advertise on the following pages
are interested in giving and receiving referrals
in a professional manner.
Current marketing research tells us that
referrals buy more frequently than other types of
prospects, they spend more money each time
they buy, and they are more likely to refer others
to businesses that meet their needs in a professional manner. Perhaps, best of all, referring
each other work is an extremely inexpensive part
of our marketing mix!
So, use this Member-to-Member Referral
Guide to full advantage. If you see a colleague listed to whom you think you might want to refer
business in the future, there is no harm in contacting him or her ahead of time so that you can
get to know each other better.
We do have one special request: If you do
receive a referral from someone listed here, please
handle all clients referred to you in a prompt and
courteous manner. If we remain focused on that
goal, then we will all win in the long run.