M A G A Z I N E Member- To-Member Referral Guide
Referrals from other attorneys account for a large
part of most lawyers’ new business. For many attorneys, the impor-
tance of referrals from their colleagues grows as they focus on certain
This special advertising section is intended as a resource so that
members can more easily refer clients to each other. The attorneys
and law firms who advertise on the following pages are interested in
giving and receiving referrals in a professional manner.
Current marketing research tells us that referrals buy more frequently than other types of prospects, they spend more money each
time they buy, and they are more likely to refer others to businesses that
meet their needs in a professional manner. Perhaps, best of all, referring
each other work is an extremely inexpensive part of our marketing mix!
So, use this Member-to-Member Referral Guide to full advantage. If
you see a colleague listed to whom you think you might want to refer
business in the future, there is no harm in contacting him or her ahead
of time so that you can get to know each other better.
We do have one special request: If you do receive a referral from
someone listed here, please handle all clients referred to you in a prompt
and courteous manner. If we remain focused on that goal, then we will
all win in the long run.