FROM THE EDITOR
A Publication of the State Bar of Arizona
LISA BORMASTER FONTES
ASHLE Y THERESE KASARJIAN, CHAIR
( Toll-free outside Maricopa County)
DAVID H. BEN TON
YUSRA B. BOKHARI
HON. THEODORE CAMPAGNOLO
PAUL F. DOWDELL
GREGORY GAU TAM
HON. WENDY S. MOR TON
EMILY K. POKORA
MARK D. SAMSON
K YLE SHELTON
LACE Y STOVER GARD
MICHAEL F. VALENZUELA
4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266
270 N. Church Avenue
Tucson, AZ 85701-1113
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VOLUME 52, NO. 5
Sure, creativity may reflect
individual talent. But it may take a community to spur your muse.
Oddly enough, it was an advertisement—for our annual Creative Arts
Competition—that made me think of that.
For it is our experience that marketing matters, and although there are many talented
lawyers in Arizona, getting them to submit
their work by our deadline of January 13
takes prodding and cajoling. And part of that encouragement comes via
Our current ad seeking submissions from artistic attorneys is on page
23. But only the close-reader will note that the ad is part of a four-month
series, each with a slightly different headline. The ads were created by our
own talented Production Manager, Michael Peel. And the headline variation? Crowdsourced, o’course. I’ll get to that in a minute.
First, though, I ask your help in communicating a contest rule change
to your own crowds: Those submitting photos are now limited to a maximum of 15 submissions. We’ve
found that digital photography
makes it all too easy to submit 30,
40, even 100 photos. No mas, as
Ansel Adams probably said. Friends
don’t let friends submit terabytes.
(Enjoy all of our legalistic rules
Back to our rotating head-
You’ll see that our current ad
asks readers if they’ve “got verve?”
In previous months, we asked if
they’ve got passion, inspiration,
and oomph. Yes. Oomph.
Those were merely the most
popular arty-nouns among staff
who voted on the visual
array displayed and avail-
able in our office.
“But” (you ask), “what ended up on the cutting-room floor?
What words were rejected?”
I’ll tell you. And then I want you to write to me to say
which of those terms you think deserved a better fate. What
are your faves?
Here is the also-rans list, each preceded by the question “got
… ?” ideas – forte – moxie – insight – creative – imagination –
voice – entries – vision – knack – flair – skills
Tell me which you prefer—and why—and I may pick my
own most-creative responder. I’m at email@example.com.
I’ll determine the most headline-worthy riposte, and you may
win your own little something–something for your troubles.
Vision in, vision out
Voting on our arts ads.
Creatives welcome. (Old Vic Theatre by YellowFratello,