FROM THE EDITOR
www.azbar.org/AZAttorney
A Publication of the State Bar of Arizona
Editor
TIM EIGO
Tim.Eigo@staff.azbar.org
Art Director
KAREN HOLUB
Production Manager
MICHAEL PEEL
Advertising Manager
LISA BORMASTER FONTES
Lisa.Bormaster@staff.azbar.org
Advertising Coordinator
MIKYEILA CORDERO
Editorial Board
ASHLE Y THERESE KASARJIAN, CHAIR
Addresses
1-866-48-AZBAR
( Toll-free outside Maricopa County)
www.azbar.org /AZAttorney
DAVID H. BEN TON
YUSRA B. BOKHARI
HON. THEODORE CAMPAGNOLO
PAUL F. DOWDELL
GREGORY GAU TAM
ANN HOBART
MAY LU
HON. WENDY S. MOR TON
POURIA PAKNEJAD
EMILY K. POKORA
MARK D. SAMSON
K YLE SHELTON
THOMAS STACK
LACE Y STOVER GARD
MICHAEL F. VALENZUELA
MAGAZINE
ARIZONA
ATTORNEYATTORNEY
4201 N. 24th Street, Suite 100
Phoenix, AZ 85016-6266
(602) 252-4804
270 N. Church Avenue
Tucson, AZ 85701-1113
(520) 623-9944
Subscriptions to this award-winning magazine are $50.
Subscribe at www.azbar.org/azattorney/subscribe
Statements or opinions expressed herein are those of the authors
and do not necessarily reflect those of the State Bar of Arizona, its
officers, Board of Governors, the Editorial Board, or staff. Although
advertising copy is reviewed, no endorsement of any product or
service offered by any advertisement is intended or implied by
publication. Advertisers are solely responsible for the content of their
advertisements, and the State Bar of Arizona reserves the right to
edit or reject any advertising copy for any reason. Arizona Attorney
(ISSN 1040-4090) is published monthly, except bimonthly,
July/August, by the State Bar of Arizona, located at 4201 N. 24th
Street, Suite 100, Phoenix, Arizona 85016-6266. Periodicals Postage
paid in Phoenix, Arizona, and additional mailing offices. Subscription
price: $50 per year; all members except retired: included in dues;
$5.00 per copy. Copyright 2016 by the State Bar of Arizona.
All rights reserved. Any copying of material herein, in whole or in
part, and by any means, without written permission, is prohibited.
Requests for such permission or any correspondence for
Arizona Attorney should be sent to Arizona Attorney. POS TMASTER:
Send address changes to Arizona Attorney, 4201 N. 24th Street,
Suite 100, Phoenix, Arizona 85016-6266.
VOLUME 52, NO. 5
Sure, creativity may reflect
individual talent. But it may take a community to spur your muse.
Oddly enough, it was an advertisement—for our annual Creative Arts
Competition—that made me think of that.
For it is our experience that marketing matters, and although there are many talented
lawyers in Arizona, getting them to submit
their work by our deadline of January 13
takes prodding and cajoling. And part of that encouragement comes via
ads.
Our current ad seeking submissions from artistic attorneys is on page
23. But only the close-reader will note that the ad is part of a four-month
series, each with a slightly different headline. The ads were created by our
own talented Production Manager, Michael Peel. And the headline variation? Crowdsourced, o’course. I’ll get to that in a minute.
First, though, I ask your help in communicating a contest rule change
to your own crowds: Those submitting photos are now limited to a maximum of 15 submissions. We’ve
found that digital photography
makes it all too easy to submit 30,
40, even 100 photos. No mas, as
Ansel Adams probably said. Friends
don’t let friends submit terabytes.
(Enjoy all of our legalistic rules
here: www.azbar.org/azattorney/
artscompetitionrules/)
Back to our rotating head-
lines.
You’ll see that our current ad
asks readers if they’ve “got verve?”
In previous months, we asked if
they’ve got passion, inspiration,
and oomph. Yes. Oomph.
Those were merely the most
popular arty-nouns among staff
who voted on the visual
array displayed and avail-
able in our office.
“But” (you ask), “what ended up on the cutting-room floor?
What words were rejected?”
I’ll tell you. And then I want you to write to me to say
which of those terms you think deserved a better fate. What
are your faves?
Here is the also-rans list, each preceded by the question “got
… ?” ideas – forte – moxie – insight – creative – imagination –
voice – entries – vision – knack – flair – skills
Tell me which you prefer—and why—and I may pick my
own most-creative responder. I’m at arizona.attorney@azbar.org.
I’ll determine the most headline-worthy riposte, and you may
win your own little something–something for your troubles.
Vision in, vision out
Voting on our arts ads.
Creatives welcome. (Old Vic Theatre by YellowFratello,
Wikimedia Commons)