Arizona Attorney - January 2016

FROM THE EDITOR

www.azbar.org/AZAttorney

A Publication of the State Bar of Arizona

Editor

TIM EIGO
Tim.Eigo@staff.azbar.org

Art Director

KAREN HOLUB

Production Manager

MICHAEL PEEL

Advertising Manager LISA BORMASTER FONTES Lisa.Bormaster@staff.azbar.org

Advertising Coordinator

MIKYEILA CORDERO

Editorial Board

ASHLE Y THERESE KASARJIAN, CHAIR

Addresses

1-866-48-AZBAR ( Toll-free outside Maricopa County)

www.azbar.org /AZAttorney
DAVID H. BEN TON
YUSRA B. BOKHARI
HON. THEODORE CAMPAGNOLO
PAUL F. DOWDELL
GREGORY GAU TAM
ANN HOBART
MAY LU
HON. WENDY S. MOR TON
POURIA PAKNEJAD
EMILY K. POKORA
MARK D. SAMSON
K YLE SHELTON
THOMAS STACK
LACE Y STOVER GARD
MICHAEL F. VALENZUELA

MAGAZINE

ARIZONA
ATTORNEYATTORNEY

4201 N. 24th Street, Suite 100

Phoenix, AZ 85016-6266

(602) 252-4804

270 N. Church Avenue Tucson, AZ 85701-1113

(520) 623-9944

Subscriptions to this award-winning magazine are $50.

Subscribe at www.azbar.org/azattorney/subscribe

Statements or opinions expressed herein are those of the authors
and do not necessarily reflect those of the State Bar of Arizona, its
officers, Board of Governors, the Editorial Board, or staff. Although
advertising copy is reviewed, no endorsement of any product or
service offered by any advertisement is intended or implied by
publication. Advertisers are solely responsible for the content of their
advertisements, and the State Bar of Arizona reserves the right to
edit or reject any advertising copy for any reason. Arizona Attorney
(ISSN 1040-4090) is published monthly, except bimonthly,
July/August, by the State Bar of Arizona, located at 4201 N. 24th
Street, Suite 100, Phoenix, Arizona 85016-6266. Periodicals Postage
paid in Phoenix, Arizona, and additional mailing offices. Subscription
price: $50 per year; all members except retired: included in dues;

Requests for such permission or any correspondence for
Arizona Attorney should be sent to Arizona Attorney. POS TMASTER:
Send address changes to Arizona Attorney, 4201 N. 24th Street,
Suite 100, Phoenix, Arizona 85016-6266.

VOLUME 52, NO. 5

Sure, creativity may reflect individual talent. But it may take a community to spur your muse.

Oddly enough, it was an advertisement—for our annual Creative Arts Competition—that made me think of that. For it is our experience that marketing matters, and although there are many talented lawyers in Arizona, getting them to submit their work by our deadline of January 13

takes prodding and cajoling. And part of that encouragement comes via ads.

Our current ad seeking submissions from artistic attorneys is on page 23. But only the close-reader will note that the ad is part of a four-month series, each with a slightly different headline. The ads were created by our own talented Production Manager, Michael Peel. And the headline variation? Crowdsourced, o’course. I’ll get to that in a minute.

First, though, I ask your help in communicating a contest rule change to your own crowds: Those submitting photos are now limited to a maximum of 15 submissions. We’ve found that digital photography makes it all too easy to submit 30,

40, even 100 photos. No mas, as Ansel Adams probably said. Friends don’t let friends submit terabytes.

(Enjoy all of our legalistic rules here: www.azbar.org/azattorney/ artscompetitionrules/)

Back to our rotating head-
lines.

You’ll see that our current ad
asks readers if they’ve “got verve?”

In previous months, we asked if they’ve got passion, inspiration, and oomph. Yes. Oomph.

Those were merely the most
popular arty-nouns among staff
who voted on the visual
array displayed and avail-
able in our office.

“But” (you ask), “what ended up on the cutting-room floor?
What words were rejected?”
I’ll tell you. And then I want you to write to me to say
which of those terms you think deserved a better fate. What
are your faves?

Here is the also-rans list, each preceded by the question “got
… ?” ideas – forte – moxie – insight – creative – imagination –
voice – entries – vision – knack – flair – skills

Tell me which you prefer—and why—and I may pick my own most-creative responder. I’m at arizona.attorney@azbar.org. I’ll determine the most headline-worthy riposte, and you may win your own little something–something for your troubles.