FROM THE EDITOR
A Publication of the State Bar of Arizona
LISA BORMASTER FONTES
ASHLE Y THERESE KASARJIAN, CHAIR
( Toll-free outside Maricopa County)
DAVID H. BEN TON
YUSRA B. BOKHARI
HON. THEODORE CAMPAGNOLO
PAUL F. DOWDELL
GREGORY GAU TAM
HON. RANDALL M. HOWE
MELISSA IYER JULIAN
KARA L. KLIMA
HON. WENDY S. MOR TON
EMILY K. POKORA
MARK D. SAMSON
K YLE SHELTON
LACE Y STOVER GARD
MICHAEL F. VALENZUELA
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Welcome to our special issue
dedicated to experts and lawyers’ relationship with
them. I think every page of this issue contains
resources that can help in your practice—and
that may even help save money and win cases.
As I considered the content while we put the
issue together, I thought of all the ways a lawyer–
expert relationship can succeed—or founder.
How could we describe collaborative best practices
with the people who can be so vital to a legal case
So, for my own analysis, I went back to first principles. For my simple
mind, the value of a great expert narrows down to a single evocative
How many licks? (Yes; licks. Bear with me.)
I’m hoping you recall the memorable ad campaign for the Tootsie
Pop. Capitalizing on the popularity of the Tootsie Roll, an executive in
1969 came up with the idea of surrounding the Roll with a candy shell.
Lick, lick, chew. Or something like that.
The animated campaign featured a young boy who needed an answer
But the owl offers no such disclaimer or warning. He eagerly takes
to the question: “How many licks does it take to get to the Tootsie Roll
center of a Tootsie Pop?”
He asks that question of a cow, a fox, a turtle, and finally an owl.
The first three animals warn the boy that their assessments should not be
trusted; after all, they would certainly bite the Tootsie Pop rather than
lick all the way to the center.
on the task and begins to lick, but he inevitably falls prey to the tempta-
tion we all face: He bites into the lollipop after only three licks.
“Let’s find out,” says the owl. “A One … A two-HOO … A three.”
(crunch sound effect)
“A Three!” the owl concludes, handing the empty stick back to the
That owl with the professorial graduation cap illustrates missteps that
may befall the professional on both sides of the relationship. Here are a
Look below appearances to find true expertise: Owls and
graduation mortarboards make us think expert. But the expert
for you will be founded on experience and good judgment.
Ignore at your peril those sharing harsh realities: A
cow, fox, and turtle all warned of a significant problem with
the case. Disregarding them yielded nothing but faulty expert
Value in, value out: The boy got the expert he deserved, as
his case summary and question were insubstantial and lacking
in strategy. To provide something helpful, your expert needs
dialogue and information—not a single simplistic question.
Here’s hoping all your expert relationships are profitable ones,
and that reading our content helps you avoid pitfalls. After all,
no one likes that legal crunching sound.