Don’t lose
your appeal in
the trial
court
Keep your
audience and
purpose
in mind
Your brief is your
best opportunity
to tell your
story to the court
Think about what
you hope to
accomplish
Be prepared
to lose
Don’t
underestimate
the importance
of the
Reply Brief
BY PATRICK IRVINE & AARON MARTIN
10 Tips for Effective
Appellate Advocacy
PATRICK IRVINE is a
director at Fennemore Craig
PC and practices in the
firm’s business and litigation
practices. He also serves as
a mediator and arbitrator.
Mr. Irvine was Arizona Solicitor
General before serving for
more than nine years as a
Judge of the Arizona Court of
Appeals, Division One.
AARON MARTIN is an
associate at Snell & Wilmer
LLP and a former federal law
clerk. He practices in the
firm’s Special Litigation &
Compliance, Education, and
Appellate practice groups.
